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1970 Daytime Schedules-Eastern/Central Time Zone Edition

Subtract one hour to get the schedule for the Central Time zone.

One of the Sources: The Daytime TV Archive: 1970 (as Eastern Times only)

1970/01/05-Eastern (subtract one hour for Central Time)

On this date, ABC replaced "Dream House" with a long running soaper, "All My Children" created by Agnes Nixon, as was "One Life To Live" debuting two years earlier.

Also note that on the East/Central feed, "AMC" competed with local programming, or in some cases, delayed network programming from the NBC and CBS affiliates. On the Pacific feed, "AMC" competed with soaps on NBC and CBS, so for the first time on this coast, three network stations had a soap opera opposite each other.

am10:00-am10:30: CBS The Lucy Show (through 9/01/72)
am10:00-am10:25: NBC It Takes Two
am10:25-am10:30: NBC NBC News

am10:30-am11:00: ABC [local]
am10:30-am11:00: CBS The Beverly Hillbillies
am10:30-am11:00: NBC Concentration

am11:00-am11:30: ABC [local]
am11:00-am11:30: CBS Andy of Mayberry
am11:00-am11:30: NBC Sale of the Century

am11:30-pm12:00: ABC [local]
am11:30-pm12:00: CBS Love of Life (S)
am11:30-pm12:00: NBC The Hollywood Squares (through 10/01/76)

pm12:00-pm12:30: ABC Bewitched (through 3/27/70)
pm12:00-pm12:25: CBS Where The Heart Is (S)
pm12:00-pm12:30: NBC Jeopardy! (through 1/04/74)
pm12:25-pm12:30: CBS CBS News

pm12:30-pm01:00: ABC That Girl
pm12:30-pm01:00: CBS Search For Tomorrow (S) (through 6/05/81)
pm12:30-pm12:55: NBC The Who, What or Where Game
pm12:55-pm01:00: NBC NBC News (through 12/31/76)

pm01:00-pm01:30: ABC All My Children (S)
pm01:00-pm01:30: CBS [local]
pm01:00-pm01:30: NBC [local]

pm01:30-pm02:00: ABC Let's Make a Deal (through 12/26/75)
pm01:30-pm02:00: CBS As The World Turns (S) (through 11/28/75)
pm01:30-pm02:00: NBC Life With Linkletter

pm02:00-pm02:30: ABC The Newlywed Game (through 12/20/74)
pm02:00-pm02:30: CBS Love is a Many Splendored Thing (S) (through 9/01/72)
pm02:00-pm02:30: NBC Days of Our Lives (S) (through 4/18/75)

pm02:30-pm03:00: ABC The Dating Game (through 7/06/73)
pm02:30-pm03:00: CBS The Guiding Light (S) (through 9/01/72)
pm02:30-pm03:00: NBC The Doctors (S)

pm03:00-pm03:30: ABC General Hospital (S)
pm03:00-pm03:30: CBS The Secret Storm (S) (through 9/01/72)
pm03:00-pm03:30: NBC Another World (S)

pm03:30-pm04:00: ABC One Life to Live (S) (through 7/23/76)
pm03:30-pm04:00: CBS The Edge of Night (S)
pm03:30-pm04:00: NBC Bright Promise (S)

pm04:00-pm04:30: ABC Dark Shadows (S) (through 4/02/71)
pm04:00-pm04:30: CBS Gomer Pyle, USMC
pm04:00-pm04:25: NBC Name Droppers
pm04:25-pm04:30: NBC NBC News

1970/03/30-Eastern (subtract one hour for Central Time)

When we last reported, ABC added one soaper to bring the total number of soap operas between the three networks to 16, with CBS at 8, NBC at 4 and ABC at 4. All were 30 minute shows totalling eight hours, and from 11:30 ET/10:30 CT until 4:30 ET/3:30 CT, there was at least one soaper running in a five hour span. On the Pacific coast, the soap line ran from 10:30-12pm and 12:30-4:30 for a 5 1/2 hour span interrupted by the 12-12:30 half hour when ABC ran reruns of "Bewitched".

Now, the storyline thickens, as ABC debuts two more soapers and NBC debuts one. ABC moves reruns of "Bewitched" and "That Girl" to run at 11 ET/PT, 10 CT. At 12 ET/PT, 11 CT is "The Best of Everything", followed by "A World Apart".

On NBC, "Another World" spun off a show titled "Another World: Somerset" at 4 ET, 3 CT and 2:30 PT. "AW" was retitled "Another World: Bay City". Both soaps would be retitled as "Another World" and "Somerset" respectively later on. The late daytime "NBC News" left the schedule.

So for those keeping score, between the three networks, 19 soap operas (all half-hours) made up a whopping 9 1/2 hours total, with NBC up to five, ABC at six and CBS holding at eight. On the East/Central feeds, at least one soap can be seen in a five-hour span, but on the Pacific feed, due to ABC running their schedule one hour later than CBS's schedule, it's a six hour span from 10:30 until 4:30. It won't be long before the glut of soapers would shake some of them off the air in the years to come with the stronger ones surviving.

am10:00-am10:30: CBS The Lucy Show (through 9/01/72)
am10:00-am10:25: NBC It Takes Two
am10:25-am10:30: NBC NBC News

am10:30-am11:00: ABC [local]
am10:30-am11:00: CBS The Beverly Hillbillies
am10:30-am11:00: NBC Concentration

am11:00-am11:30: ABC Bewitched
am11:00-am11:30: CBS Andy of Mayberry
am11:00-am11:30: NBC Sale of the Century

am11:30-pm12:00: ABC That Girl
am11:30-pm12:00: CBS Love of Life (S)
am11:30-pm12:00: NBC The Hollywood Squares (through 10/01/76)

pm12:00-pm12:30: ABC The Best of Everything (S)
pm12:00-pm12:25: CBS Where The Heart Is (S)
pm12:00-pm12:30: NBC Jeopardy! (through 1/04/74)
pm12:25-pm12:30: CBS CBS News

pm12:30-pm01:00: ABC A World Apart (S)
pm12:30-pm01:00: CBS Search For Tomorrow (S) (through 6/05/81)
pm12:30-pm12:55: NBC The Who, What or Where Game
pm12:55-pm01:00: NBC NBC News (through 12/31/76)

pm01:00-pm01:30: ABC All My Children (S)
pm01:00-pm01:30: CBS [local]
pm01:00-pm01:30: NBC [local]

pm01:30-pm02:00: ABC Let's Make a Deal (through 12/26/75)
pm01:30-pm02:00: CBS As The World Turns (S) (through 11/28/75)
pm01:30-pm02:00: NBC Life With Linkletter

pm02:00-pm02:30: ABC The Newlywed Game (through 12/20/74)
pm02:00-pm02:30: CBS Love is a Many Splendored Thing (S) (through 9/01/72)
pm02:00-pm02:30: NBC Days of Our Lives (S) (through 4/18/75)

pm02:30-pm03:00: ABC The Dating Game (through 7/06/73)
pm02:30-pm03:00: CBS The Guiding Light (S) (through 9/01/72)
pm02:30-pm03:00: NBC The Doctors (S)

pm03:00-pm03:30: ABC General Hospital (S)
pm03:00-pm03:30: CBS The Secret Storm (S) (through 9/01/72)
pm03:00-pm03:30: NBC Another World: Bay City (S)

pm03:30-pm04:00: ABC One Life to Live (S) (through 7/23/76)
pm03:30-pm04:00: CBS The Edge of Night (S)
pm03:30-pm04:00: NBC Bright Promise (S)

pm04:00-pm04:30: ABC Dark Shadows (S) (through 4/02/71)
pm04:00-pm04:30: CBS Gomer Pyle, USMC
pm04:00-pm04:30: NBC Another World: Somerset (S)

1970/08/03-Eastern (subtract one hour for Central Time)

With "Dinah's Place" replacing "It Takes Two" on NBC, the total game show count between the three networks went down to eight, with three on ABC, five on NBC and zero on CBS.

The early daytime "NBC News" was also canned.

am10:00-am10:30: CBS The Lucy Show (through 9/01/72)
am10:00-am10:30: NBC Dinah's Place

am10:30-am11:00: ABC [local]
am10:30-am11:00: CBS The Beverly Hillbillies
am10:30-am11:00: NBC Concentration

am11:00-am11:30: ABC Bewitched
am11:00-am11:30: CBS Andy of Mayberry
am11:00-am11:30: NBC Sale of the Century

am11:30-pm12:00: ABC That Girl
am11:30-pm12:00: CBS Love of Life (S)
am11:30-pm12:00: NBC The Hollywood Squares (through 10/01/76)

pm12:00-pm12:30: ABC The Best of Everything (S)
pm12:00-pm12:25: CBS Where The Heart Is (S)
pm12:00-pm12:30: NBC Jeopardy! (through 1/04/74)
pm12:25-pm12:30: CBS CBS News

pm12:30-pm01:00: ABC A World Apart (S)
pm12:30-pm01:00: CBS Search For Tomorrow (S) (through 6/05/81)
pm12:30-pm12:55: NBC The Who, What or Where Game
pm12:55-pm01:00: NBC NBC News (through 12/31/76)

pm01:00-pm01:30: ABC All My Children (S)
pm01:00-pm01:30: CBS [local]
pm01:00-pm01:30: NBC [local]

pm01:30-pm02:00: ABC Let's Make a Deal (through 12/26/75)
pm01:30-pm02:00: CBS As The World Turns (S) (through 11/28/75)
pm01:30-pm02:00: NBC Life With Linkletter

pm02:00-pm02:30: ABC The Newlywed Game (through 12/20/74)
pm02:00-pm02:30: CBS Love is a Many Splendored Thing (S) (through 9/01/72)
pm02:00-pm02:30: NBC Days of Our Lives (S) (through 4/18/75)

pm02:30-pm03:00: ABC The Dating Game (through 7/06/73)
pm02:30-pm03:00: CBS The Guiding Light (S) (through 9/01/72)
pm02:30-pm03:00: NBC The Doctors (S)

pm03:00-pm03:30: ABC General Hospital (S)
pm03:00-pm03:30: CBS The Secret Storm (S) (through 9/01/72)
pm03:00-pm03:30: NBC Another World: Bay City (S)

pm03:30-pm04:00: ABC One Life to Live (S) (through 7/23/76)
pm03:30-pm04:00: CBS The Edge of Night (S)
pm03:30-pm04:00: NBC Bright Promise (S)

pm04:00-pm04:30: ABC Dark Shadows (S) (through 4/02/71)
pm04:00-pm04:30: CBS Gomer Pyle, USMC
pm04:00-pm04:30: NBC Another World: Somerset (S)

1970/09/07-Eastern (subtract one hour for Central Time)

On this day, CBS replaced reruns of "Andy of Mayberry" (aka "The Andy Griffith Show") with reruns of "Family Affair".

am10:00-am10:30: CBS The Lucy Show (through 9/01/72)
am10:00-am10:30: NBC Dinah's Place

am10:30-am11:00: ABC [local]
am10:30-am11:00: CBS The Beverly Hillbillies
am10:30-am11:00: NBC Concentration

am11:00-am11:30: ABC Bewitched
am11:00-am11:30: CBS Family Affair
am11:00-am11:30: NBC Sale of the Century

am11:30-pm12:00: ABC That Girl
am11:30-pm12:00: CBS Love of Life (S)
am11:30-pm12:00: NBC The Hollywood Squares (through 10/01/76)

pm12:00-pm12:30: ABC The Best of Everything (S)
pm12:00-pm12:25: CBS Where The Heart Is (S)
pm12:00-pm12:30: NBC Jeopardy! (through 1/04/74)
pm12:25-pm12:30: CBS CBS News

pm12:30-pm01:00: ABC A World Apart (S)
pm12:30-pm01:00: CBS Search For Tomorrow (S) (through 6/05/81)
pm12:30-pm12:55: NBC The Who, What or Where Game
pm12:55-pm01:00: NBC NBC News (through 12/31/76)

pm01:00-pm01:30: ABC All My Children (S)
pm01:00-pm01:30: CBS [local]
pm01:00-pm01:30: NBC [local]

pm01:30-pm02:00: ABC Let's Make a Deal (through 12/26/75)
pm01:30-pm02:00: CBS As The World Turns (S) (through 11/28/75)
pm01:30-pm02:00: NBC Life With Linkletter

pm02:00-pm02:30: ABC The Newlywed Game (through 12/20/74)
pm02:00-pm02:30: CBS Love is a Many Splendored Thing (S) (through 9/01/72)
pm02:00-pm02:30: NBC Days of Our Lives (S) (through 4/18/75)

pm02:30-pm03:00: ABC The Dating Game (through 7/06/73)
pm02:30-pm03:00: CBS The Guiding Light (S) (through 9/01/72)
pm02:30-pm03:00: NBC The Doctors (S)

pm03:00-pm03:30: ABC General Hospital (S)
pm03:00-pm03:30: CBS The Secret Storm (S) (through 9/01/72)
pm03:00-pm03:30: NBC Another World: Bay City (S)

pm03:30-pm04:00: ABC One Life to Live (S) (through 7/23/76)
pm03:30-pm04:00: CBS The Edge of Night (S)
pm03:30-pm04:00: NBC Bright Promise (S)

pm04:00-pm04:30: ABC Dark Shadows (S) (through 4/02/71)
pm04:00-pm04:30: CBS Gomer Pyle, USMC
pm04:00-pm04:30: NBC Another World: Somerset (S)

1970/09/28-Eastern (subtract one hour for Central Time)

On the final network change of the year, ABC canceled one soaper, "The Best of Everything". It moved reruns of "Bewitched" to the 12pm ET/PT, 11am CT slot. It gave the 11am ET/PT, 10am CT slot to the local stations, but would reclaim that half hour back on April 25, 1977 when it expanded "All My Children" to one hour.

Also, NBC said it was the end of "Life with Linkletter" and debut a new game show, "Words and Music" hosted by Wink Martindale and produced by Jack Quigley with announcer Johnny Gilbert. It aired at 1:30 ET, 12:30 CT and 12pm PT.

am10:00-am10:30: CBS The Lucy Show (through 9/01/72)
am10:00-am10:30: NBC Dinah's Place

am10:30-am11:00: CBS The Beverly Hillbillies
am10:30-am11:00: NBC Concentration

am11:00-am11:30: ABC [local]
am11:00-am11:30: CBS Family Affair
am11:00-am11:30: NBC Sale of the Century

am11:30-pm12:00: ABC That Girl
am11:30-pm12:00: CBS Love of Life (S)
am11:30-pm12:00: NBC The Hollywood Squares (through 10/01/76)

pm12:00-pm12:30: ABC Bewitched
pm12:00-pm12:25: CBS Where The Heart Is (S)
pm12:00-pm12:30: NBC Jeopardy! (through 1/04/74)
pm12:25-pm12:30: CBS CBS News

pm12:30-pm01:00: ABC A World Apart (S)
pm12:30-pm01:00: CBS Search For Tomorrow (S) (through 6/05/81)
pm12:30-pm12:55: NBC The Who, What or Where Game
pm12:55-pm01:00: NBC NBC News (through 12/31/76)

pm01:00-pm01:30: ABC All My Children (S)
pm01:00-pm01:30: CBS [local]
pm01:00-pm01:30: NBC [local]

pm01:30-pm02:00: ABC Let's Make a Deal (through 12/26/75)
pm01:30-pm02:00: CBS As The World Turns (S) (through 11/28/75)
pm01:30-pm02:00: NBC Words and Music

pm02:00-pm02:30: ABC The Newlywed Game (through 12/20/74)
pm02:00-pm02:30: CBS Love is a Many Splendored Thing (S) (through 9/01/72)
pm02:00-pm02:30: NBC Days of Our Lives (S) (through 4/18/75)

pm02:30-pm03:00: ABC The Dating Game (through 7/06/73)
pm02:30-pm03:00: CBS The Guiding Light (S) (through 9/01/72)
pm02:30-pm03:00: NBC The Doctors (S)

pm03:00-pm03:30: ABC General Hospital (S)
pm03:00-pm03:30: CBS The Secret Storm (S) (through 9/01/72)
pm03:00-pm03:30: NBC Another World: Bay City (S)

pm03:30-pm04:00: ABC One Life to Live (S) (through 7/23/76)
pm03:30-pm04:00: CBS The Edge of Night (S)
pm03:30-pm04:00: NBC Bright Promise (S)

pm04:00-pm04:30: ABC Dark Shadows (S) (through 4/02/71)
pm04:00-pm04:30: CBS Gomer Pyle, USMC
pm04:00-pm04:30: NBC Another World: Somerset (S)

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