One of the Sources: The Daytime TV Archive: 1973 (as Eastern Times only)
am10:30-am11:00: CBS The Price Is Right (through 3/23/73)
am10:30-am11:00: NBC Concentration (through 3/23/73)
am11:30-pm12:00: CBS Love of Life (S) (through 3/23/73)
pm12:00-pm12:25: CBS Where The Heart Is (S) (through 3/23/73)
pm12:25-pm12:30: CBS CBS News (through 3/23/73)
pm03:00-pm03:30: CBS Love is a Many Spendored Thing (S) (through 3/23/73)
pm03:30-pm04:00: CBS The Secret Storm (S) (through 3/23/73)
pm04:00-pm04:30: CBS Vin Scully Show (through 3/23/73)
Here's what changed. NBC cancels "Concentration", which moves to syndication; NBC contracts the Goodson-Todman Productions to produce and syndicate the series while NBC licenses the game show to the company since NBC cannot produce and syndicate their own programming as per rules. NBC replaced its time slot with a new game, "Baffle", hosted by Dick Enberg, in the 10:30 ET, 9:30 CT/PT time slot.
CBS's changes were more massive. Canceled were the soapers "Where the Heart Is" and "Love is a Many Spendorded Thing." Also gone is "Vin Scully Show."
CBS shortened "Love of Life" to 25 minutes at 11:30 ET/10:30 CT/PT and moved the midday CBS News to follow it at :55 past the hour.
CBS moved "The Price is Right" to 3 ET, 2 CT/PT, opposite "GH" on ABC and "AW" on NBC for the ET/CT coasts; on the West, it was opposite "Newlywed Game" on ABC and "RTPP" on NBC. This proved to be problemnatic for NBC.
"The Secret Storm", however, was banished to the death time slot of 4 ET, 3 CT/PT, a time slot often pre-empted by affiliates and limiting national clearance. Many of its competitors were syndicated cartoons, movies, off-network shows, and some network programming for the few that cleared the shows.
Two new game shows premiered on CBS. At 10:30 ET, 9:30 CT/PT, "The $10,000 Pyramid", produced by Bob Stewart Productions, debut, and would last a year on CBS before moving to ABC.
At 3:30 ET, 2:30 CT/PT was "Hollywood's Talking", produced by Jack Barry, with Geoff Edwards hosting. On the Eastern/Central time zones, it was opposite the popular "One Life to Live" soaper on ABC and "RTPP" on NBC. On the West coast, it was opposite the fading "The Dating Game" on ABC and "Somerset" on NBC. The show was gone after three months.
The final addition to the CBS lineup was a new soaper "The Young and the Restless", created by William J. Bell and Lee Phillip Bell. The show would prove to be a real headache for daytime network programmers on the other two networks as you will see in the years documented here to come.
The ratings were low during its initial years due to network clearance issues at NOON Eastern and even in other time zones that were reluctant to run a new soaper in the NOON ET, 11am CT/PT time slots. Some bumped it to the 1pm ET, NOON CT/PT half hour if they ran local programming at noon. Others didn't carry the show...yet.
As the years went on, it knocked off longtime game showers "Password" and "Jeopardy!" on ABC and NBC opposite it in the ET/CT zones. Once the two networks put on weaker shows, people began to watch the soaper as it entered the top 10 in 1975 and was in the top five in 1976. The soaper never finished outside the top 5 except for the 1980-81 season since the 1975-76 season.
On the West coast, ABC didn't start its lineup until 11:30am.
am10:00-am10:30: CBS The Joker's Wild (through 6/13/75)
am10:00-am10:30: NBC Dinah's Place (through 7/26/74)
am10:30-am11:00: CBS The $10,000 Pyramid (through 3/29/74)
am10:30-am11:00: NBC Baffle (through 1/04/74)
am11:00-am11:30: ABC [local]
am11:00-am11:30: CBS Gambit (through 3/29/74)
am11:00-am11:30: NBC Sale of the Century (through 7/13/73)
am11:30-am11:55: CBS Love of Life (S) (through 4/20/79)
am11:30-pm12:00: ABC Bewitched (through 7/06/73)
am11:30-pm12:00: NBC The Hollywood Squares (through 10/01/76)
am11:55-pm12:00: CBS CBS News (through 4/20/79)
pm12:00-pm12:30: ABC Password (through 11/15/74)
pm12:00-pm12:30: CBS The Young & The Restless (S) (through 2/01/80)
pm12:00-pm12:30: NBC Jeopardy! (through 1/04/74)
pm12:30-pm12:55: NBC The Who, What, or Where Game (through 1/04/74)
pm12:30-pm01:00: ABC Split Second (through 6/27/75)
pm12:30-pm01:00: CBS Search For Tomorrow (S) (through 6/05/81)
pm12:55-pm01:00: NBC NBC News (through 12/31/76)
pm01:00-pm01:30: ABC All My Children (S) (through 6/27/75)
pm01:00-pm01:30: CBS, NBC [local]
pm01:30-pm02:00: ABC Let's Make a Deal (through 12/26/75)
pm01:30-pm02:00: CBS As The World Turns (S) (through 11/28/75)
pm01:30-pm02:00: NBC Three on a Match (through 6/28/74)
pm02:00-pm02:30: ABC The Newlywed Game (through 12/20/74)
pm02:00-pm02:30: CBS The Guiding Light (S) (through 11/28/75)
pm02:00-pm02:30: NBC Days of Our Lives (S) (through 4/18/75)
pm02:30-pm03:00: ABC The Dating Game (through 7/06/73)
pm02:30-pm03:00: CBS The Edge of Night (S) (through 11/28/75)
pm02:30-pm03:00: NBC The Doctors (S) (through 3/02/79)
pm03:00-pm03:30: ABC General Hospital (S) (through 7/23/76)
pm03:00-pm03:30: CBS The Price is Right (through 8/15/75)
pm03:00-pm03:30: NBC Another World (S) (through 1/03/75)
pm03:30-pm04:00: ABC One Life to Live (S) (through 7/23/76)
pm03:30-pm04:00: CBS Hollywood's Talking (through 6/22/73)
pm03:30-pm04:00: NBC Return to Peyton Place (S) (through 1/04/74)
pm04:00-pm04:30: ABC Love, American Style (through 5/03/74)
pm04:00-pm04:30: CBS The Secret Storm (S) (through 2/08/74)
pm04:00-pm04:30: NBC Somerset (S) (through 12/31/76)
pm04:30-pm05:30: ABC ABC Afterschool Specials (Wednesday occasional specials through 12/5/96)
am10:00-am10:30: CBS The Joker's Wild (through 6/13/75)
am10:00-am10:30: NBC Dinah's Place (through 7/26/74)
am10:30-am11:00: CBS The $10,000 Pyramid (through 3/29/74)
am10:30-am11:00: NBC Baffle (through 1/04/74)
am11:00-am11:30: ABC [local]
am11:00-am11:30: CBS Gambit (through 3/29/74)
am11:00-am11:30: NBC Sale of the Century (through 7/13/73)
am11:30-am11:55: CBS Love of Life (S) (through 4/20/79)
am11:30-pm12:00: ABC Bewitched (through 7/06/73)
am11:30-pm12:00: NBC The Hollywood Squares (through 10/01/76)
am11:55-pm12:00: CBS CBS News (through 4/20/79)
pm12:00-pm12:30: ABC Password (through 11/15/74)
pm12:00-pm12:30: CBS The Young & The Restless (S) (through 2/01/80)
pm12:00-pm12:30: NBC Jeopardy! (through 1/04/74)
pm12:30-pm12:55: NBC The Who, What, or Where Game (through 1/04/74)
pm12:30-pm01:00: ABC Split Second (through 6/27/75)
pm12:30-pm01:00: CBS Search For Tomorrow (S) (through 6/05/81)
pm12:55-pm01:00: NBC NBC News (through 12/31/76)
pm01:00-pm01:30: ABC All My Children (S) (through 6/27/75)
pm01:00-pm01:30: CBS, NBC [local]
pm01:30-pm02:00: ABC Let's Make a Deal (through 12/26/75)
pm01:30-pm02:00: CBS As The World Turns (S) (through 11/28/75)
pm01:30-pm02:00: NBC Three on a Match (through 6/28/74)
pm02:00-pm02:30: ABC The Newlywed Game (through 12/20/74)
pm02:00-pm02:30: CBS The Guiding Light (S) (through 11/28/75)
pm02:00-pm02:30: NBC Days of Our Lives (S) (through 4/18/75)
pm02:30-pm03:00: ABC The Dating Game (through 7/06/73)
pm02:30-pm03:00: CBS The Edge of Night (S) (through 11/28/75)
pm02:30-pm03:00: NBC The Doctors (S) (through 3/02/79)
pm03:00-pm03:30: ABC General Hospital (S) (through 7/23/76)
pm03:00-pm03:30: CBS The Price is Right (through 8/15/75)
pm03:00-pm03:30: NBC Another World (S) (through 1/03/75)
pm03:30-pm04:00: ABC One Life to Live (S) (through 7/23/76)
pm03:30-pm04:00: CBS Watergate Hearings
pm03:30-pm04:00: NBC Return to Peyton Place (S) (through 1/04/74)
pm04:00-pm04:30: ABC Love, American Style (through 5/03/74)
pm04:00-pm04:30: CBS The Secret Storm (S) (through 2/08/74)
pm04:00-pm04:30: NBC Somerset (S) (through 12/31/76)
pm04:30-pm05:30: ABC ABC Afterschool Specials (Wednesday occasional specials through 12/5/96)
On the Eastern and Central time zones, it was opposite "OLTL" on ABC and "RTPP" on NBC. NBC would later replace the soaper due to falling ratings. On the West coast, it was opposite "Somerset" on NBC and "The Dating Game" for the first week on ABC, but the week after, ABC replaced it with the dreadful "The Girl in My Life", which may have helped NBC on the West coast more than it hurt ABC in that time slot.
Also this was the final week of "Bewitched" reruns on ABC in the 11:30 ET/PT, 10:30 CT half hour. Reruns of "The Brady Bunch" would replace it next week.
am10:00-am10:30: CBS The Joker's Wild (through 6/13/75)
am10:00-am10:30: NBC Dinah's Place (through 7/26/74)
am10:30-am11:00: CBS The $10,000 Pyramid (through 3/29/74)
am10:30-am11:00: NBC Baffle (through 1/04/74)
am11:00-am11:30: ABC [local]
am11:00-am11:30: CBS Gambit (through 3/29/74)
am11:00-am11:30: NBC Sale of the Century (through 7/13/73)
am11:30-am11:55: CBS Love of Life (S) (through 4/20/79)
am11:30-pm12:00: ABC Bewitched (through 7/06/73)
am11:30-pm12:00: NBC The Hollywood Squares (through 10/01/76)
am11:55-pm12:00: CBS CBS News (through 4/20/79)
pm12:00-pm12:30: ABC Password (through 11/15/74)
pm12:00-pm12:30: CBS The Young & The Restless (S) (through 2/01/80)
pm12:00-pm12:30: NBC Jeopardy! (through 1/04/74)
pm12:30-pm12:55: NBC The Who, What, or Where Game (through 1/04/74)
pm12:30-pm01:00: ABC Split Second (through 6/27/75)
pm12:30-pm01:00: CBS Search For Tomorrow (S) (through 6/05/81)
pm12:55-pm01:00: NBC NBC News (through 12/31/76)
pm01:00-pm01:30: ABC All My Children (S) (through 6/27/75)
pm01:00-pm01:30: CBS, NBC [local]
pm01:30-pm02:00: ABC Let's Make a Deal (through 12/26/75)
pm01:30-pm02:00: CBS As The World Turns (S) (through 11/28/75)
pm01:30-pm02:00: NBC Three on a Match (through 6/28/74)
pm02:00-pm02:30: ABC The Newlywed Game (through 12/20/74)
pm02:00-pm02:30: CBS The Guiding Light (S) (through 11/28/75)
pm02:00-pm02:30: NBC Days of Our Lives (S) (through 4/18/75)
pm02:30-pm03:00: ABC The Dating Game (through 7/06/73)
pm02:30-pm03:00: CBS The Edge of Night (S) (through 11/28/75)
pm02:30-pm03:00: NBC The Doctors (S) (through 3/02/79)
pm03:00-pm03:30: ABC General Hospital (S) (through 7/23/76)
pm03:00-pm03:30: CBS The Price is Right (through 8/15/75)
pm03:00-pm03:30: NBC Another World (S) (through 1/03/75)
pm03:30-pm04:00: ABC One Life to Live (S) (through 7/23/76)
pm03:30-pm04:00: CBS Match Game '73/'74/'75 (through 8/15/75)
pm03:30-pm04:00: NBC Return to Peyton Place (S) (through 1/04/74)
pm04:00-pm04:30: ABC Love, American Style (through 5/03/74)
pm04:00-pm04:30: CBS The Secret Storm (S) (through 2/08/74)
pm04:00-pm04:30: NBC Somerset (S) (through 12/31/76)
pm04:30-pm05:30: ABC ABC Afterschool Specials (Wednesday occasional specials through 12/5/96)
On NBC, it was the last week of "Sale of the Century" in the 11 ET, 10 CT/PT slot as "Gambit" on CBS finally closed down the Sale. NBC would debut a new game show the following week.
am10:00-am10:30: CBS The Joker's Wild (through 6/13/75)
am10:00-am10:30: NBC Dinah's Place (through 7/26/74)
am10:30-am11:00: CBS The $10,000 Pyramid (through 3/29/74)
am10:30-am11:00: NBC Baffle (through 1/04/74)
am11:00-am11:30: ABC [local]
am11:00-am11:30: CBS Gambit (through 3/29/74)
am11:00-am11:30: NBC Sale of the Century (through 7/13/73)
am11:30-am11:55: CBS Love of Life (S) (through 4/20/79)
am11:30-pm12:00: ABC The Brady Bunch (through 4/18/75)
am11:30-pm12:00: NBC The Hollywood Squares (through 10/01/76)
am11:55-pm12:00: CBS CBS News (through 4/20/79)
pm12:00-pm12:30: ABC Password (through 11/15/74)
pm12:00-pm12:30: CBS The Young & The Restless (S) (through 2/01/80)
pm12:00-pm12:30: NBC Jeopardy! (through 1/04/74)
pm12:30-pm12:55: NBC The Who, What, or Where Game (through 1/04/74)
pm12:30-pm01:00: ABC Split Second (through 6/27/75)
pm12:30-pm01:00: CBS Search For Tomorrow (S) (through 6/05/81)
pm12:55-pm01:00: NBC NBC News (through 12/31/76)
pm01:00-pm01:30: ABC All My Children (S) (through 6/27/75)
pm01:00-pm01:30: CBS, NBC [local]
pm01:30-pm02:00: ABC Let's Make a Deal (through 12/26/75)
pm01:30-pm02:00: CBS As The World Turns (S) (through 11/28/75)
pm01:30-pm02:00: NBC Three on a Match (through 6/28/74)
pm02:00-pm02:30: ABC The Newlywed Game (through 12/20/74)
pm02:00-pm02:30: CBS The Guiding Light (S) (through 11/28/75)
pm02:00-pm02:30: NBC Days of Our Lives (S) (through 4/18/75)
pm02:30-pm03:00: ABC The Girl in My Life (through 12/20/74)
pm02:30-pm03:00: CBS The Edge of Night (S) (through 11/28/75)
pm02:30-pm03:00: NBC The Doctors (S) (through 3/02/79)
pm03:00-pm03:30: ABC General Hospital (S) (through 7/23/76)
pm03:00-pm03:30: CBS The Price is Right (through 8/15/75)
pm03:00-pm03:30: NBC Another World (S) (through 1/03/75)
pm03:30-pm04:00: ABC One Life to Live (S) (through 7/23/76)
pm03:30-pm04:00: CBS Match Game '73/'74/'75 (through 8/15/75)
pm03:30-pm04:00: NBC Return to Peyton Place (S) (through 1/04/74)
pm04:00-pm04:30: ABC Love, American Style (through 5/03/74)
pm04:00-pm04:30: CBS The Secret Storm (S) (through 2/08/74)
pm04:00-pm04:30: NBC Somerset (S) (through 12/31/76)
pm04:30-pm05:30: ABC ABC Afterschool Specials (Wednesday occasional specials through 12/5/96)
There would be no more daytime lineup changes for the rest of the year. ABC, however, would debut a new monthly anthology series in early November.
am10:00-am10:30: CBS The Joker's Wild (through 6/13/75)
am10:00-am10:30: NBC Dinah's Place (through 7/26/74)
am10:30-am11:00: CBS The $10,000 Pyramid (through 3/29/74)
am10:30-am11:00: NBC Baffle (through 1/04/74)
am11:00-am11:30: ABC [local]
am11:00-am11:30: CBS Gambit (through 3/29/74)
am11:00-am11:30: NBC The Wizard of Odds (through 6/28/74)
am11:30-am11:55: CBS Love of Life (S) (through 4/20/79)
am11:30-pm12:00: ABC The Brady Bunch (through 4/18/75)
am11:30-pm12:00: NBC The Hollywood Squares (through 10/01/76)
am11:55-pm12:00: CBS CBS News (through 4/20/79)
pm12:00-pm12:30: ABC Password (through 11/15/74)
pm12:00-pm12:30: CBS The Young & The Restless (S) (through 2/01/80)
pm12:00-pm12:30: NBC Jeopardy! (through 1/04/74)
pm12:30-pm12:55: NBC The Who, What, or Where Game (through 1/04/74)
pm12:30-pm01:00: ABC Split Second (through 6/27/75)
pm12:30-pm01:00: CBS Search For Tomorrow (S) (through 6/05/81)
pm12:55-pm01:00: NBC NBC News (through 12/31/76)
pm01:00-pm01:30: ABC All My Children (S) (through 6/27/75)
pm01:00-pm01:30: CBS, NBC [local]
pm01:30-pm02:00: ABC Let's Make a Deal (through 12/26/75)
pm01:30-pm02:00: CBS As The World Turns (S) (through 11/28/75)
pm01:30-pm02:00: NBC Three on a Match (through 6/28/74)
pm02:00-pm02:30: ABC The Newlywed Game (through 12/20/74)
pm02:00-pm02:30: CBS The Guiding Light (S) (through 11/28/75)
pm02:00-pm02:30: NBC Days of Our Lives (S) (through 4/18/75)
pm02:30-pm03:00: ABC The Girl in My Life (through 12/20/74)
pm02:30-pm03:00: CBS The Edge of Night (S) (through 11/28/75)
pm02:30-pm03:00: NBC The Doctors (S) (through 3/02/79)
pm03:00-pm03:30: ABC General Hospital (S) (through 7/23/76)
pm03:00-pm03:30: CBS The Price is Right (through 8/15/75)
pm03:00-pm03:30: NBC Another World (S) (through 1/03/75)
pm03:30-pm04:00: ABC One Life to Live (S) (through 7/23/76)
pm03:30-pm04:00: CBS Match Game '73/'74/'75 (through 8/15/75)
pm03:30-pm04:00: NBC Return to Peyton Place (S) (through 1/04/74)
pm04:00-pm04:30: ABC Love, American Style (through 5/03/74)
pm04:00-pm04:30: CBS The Secret Storm (S) (through 2/08/74)
pm04:00-pm04:30: NBC Somerset (S) (through 12/31/76)
pm04:30-pm05:30: ABC ABC Afterschool Specials (Wednesday occasional specials through 12/5/96)
For a week from December 3-7, 1973, it ran a pilot titled "ABC Matinee Today", another dramatic anthology series, also in the same time periods.
am10:00-am10:30: CBS The Joker's Wild (through 6/13/75)
am10:00-am10:30: NBC Dinah's Place (through 7/26/74)
am10:30-am11:00: CBS The $10,000 Pyramid (through 3/29/74)
am10:30-am11:00: NBC Baffle (through 1/04/74)
am11:00-am11:30: ABC [local]
am11:00-am11:30: CBS Gambit (through 3/29/74)
am11:00-am11:30: NBC The Wizard of Odds (through 6/28/74)
am11:30-am11:55: CBS Love of Life (S) (through 4/20/79)
am11:30-pm12:00: ABC The Brady Bunch (through 4/18/75)
am11:30-pm12:00: NBC The Hollywood Squares (through 10/01/76)
am11:55-pm12:00: CBS CBS News (through 4/20/79)
pm12:00-pm12:30: ABC Password (through 11/15/74)
pm12:00-pm12:30: CBS The Young & The Restless (S) (through 2/01/80)
pm12:00-pm12:30: NBC Jeopardy! (through 1/04/74)
pm12:30-pm12:55: NBC The Who, What, or Where Game (through 1/04/74)
pm12:30-pm01:00: ABC Split Second (through 6/27/75)
pm12:30-pm01:00: CBS Search For Tomorrow (S) (through 6/05/81)
pm12:55-pm01:00: NBC NBC News (through 12/31/76)
pm01:00-pm01:30: ABC All My Children (S) (through 6/27/75)
pm01:00-pm01:30: CBS, NBC [local]
pm01:30-pm02:00: ABC Let's Make a Deal (through 12/26/75)
pm01:30-pm02:00: CBS As The World Turns (S) (through 11/28/75)
pm01:30-pm02:00: NBC Three on a Match (through 6/28/74)
pm01:30-pm03:00: ABC ABC Afternoon Playbreak (through 8/14/75) (occasional specials)
pm02:00-pm02:30: ABC The Newlywed Game (through 12/20/74)
pm02:00-pm02:30: CBS The Guiding Light (S) (through 11/28/75)
pm02:00-pm02:30: NBC Days of Our Lives (S) (through 4/18/75)
pm02:30-pm03:00: ABC The Girl in My Life (through 12/20/74)
pm02:30-pm03:00: CBS The Edge of Night (S) (through 11/28/75)
pm02:30-pm03:00: NBC The Doctors (S) (through 3/02/79)
pm03:00-pm03:30: ABC General Hospital (S) (through 7/23/76)
pm03:00-pm03:30: CBS The Price is Right (through 8/15/75)
pm03:00-pm03:30: NBC Another World (S) (through 1/03/75)
pm03:30-pm04:00: ABC One Life to Live (S) (through 7/23/76)
pm03:30-pm04:00: CBS Match Game '73/'74/'75 (through 8/15/75)
pm03:30-pm04:00: NBC Return to Peyton Place (S) (through 1/04/74)
pm04:00-pm04:30: ABC Love, American Style (through 5/03/74)
pm04:00-pm04:30: CBS The Secret Storm (S) (through 2/08/74)
pm04:00-pm04:30: NBC Somerset (S) (through 12/31/76)
pm04:30-pm05:30: ABC ABC Afterschool Specials (Wednesday occasional specials through 12/5/96)
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